The Good2Go Software Conference Series: Empowering Client Communications
Need for online proofing

Having worked in customer service for a commercial printing company, I know how hard it is to keep track of job information through emails. It’s a common problem that we all face and one that needs to be addressed. Let’s break down the main pitfalls of using email for job management: information hidden in multiple emails, not all emails being read, and the confusion caused by CC emails.

Picture this: you’re trying to track down a crucial piece of information for a job, and it’s nowhere to be found. It’s frustrating, time-consuming, and all too common. That’s why email wasn’t designed as a project management tool, but it’s become the go-to solution for printing. This leads to cluttered inboxes, missed emails, and wasted time searching for information.

And let’s not forget about the fact that not all emails get read. How often have you sent an update or a question to have it go unanswered? It happens more often than we’d like, and it’s a real roadblock to getting the job done efficiently. And then there’s the confusion caused by CC emails. Not everyone who is CC’d on an email may be involved in the job, and they may ignore the email, leading to confusion and a lack of accountability.

In short, using email for job management in the printing industry can be a real pain. But it doesn’t have to be this way. By exploring alternative solutions, such as centralized platforms or automation, we can streamline the process and focus on what matters: delivering the best possible customer service.

According to McKinsey, Interact Source, and IDC surveys, customer service representatives can waste up to 2hrs a day or 10 hrs. a week. That’s 12 weeks a year, just searching for information!

Relying on email as a job management tool can be frustrating and time-consuming. Printing businesses can streamline operations and provide better customer service by moving away from email and exploring new solutions, such as centralized platforms or automation tools for prepress and workflow. In addition, online platforms allow printing companies to communicate with clients, vendors, and partners in real-time, increasing transparency and streamlining operations. Workflow solutions also help keep track of job orders, prioritize tasks, and monitor progress for faster turnarounds.

However, as you may know, print buyers don’t always play along. Even if you have the best and easiest system for your clients to submit jobs, clients will still email in a job once they get a valid email to work with. This is why, as a developer, we wanted our solution to assume many print buyers will use email no matter how easy a service is. With Good2Go, we make it easy to forward email orders to Good2Go, and Good2Go will automatically import the email content, add any attachments, and make an order for the customer who sent the email — all automatically. When done, the email order is now organized and accessible to just about anyone in the organization. Simple and fast.

The Good2Go Solution

Commercial printers must stay competitive in today’s fast-paced industry by embracing new technologies and moving away from outdated methods. Printing companies can save time, improve customer service, and provide better turnaround by investing in the latest technologies and eliminating email pitfalls. Implementing a comprehensive digital workflow solution is an invaluable asset that allows businesses to be more efficient and provide higher-quality services to their customers. The right tools are essential for success in the ever-evolving printing industry, making it easier to manage jobs, share information, and stay organized.

Ultimately, email pitfalls can significantly impact customer service in the printing industry. To provide exceptional customer service and remain competitive, businesses must eliminate these issues and ensure they are prepared for the future of digital printing.

Are you tired of sifting through cluttered inboxes and searching for client proofs? Well, it’s time to say goodbye to the frustration of email overload and hello to Good2Go Software! This innovative solution helps you organize your client proofs in one place, making proof management a breeze.